Case Study

2020 Presidential Election

Planned Parenthood Votes and Win Justice knew much was at stake with the 2020 election. The ability to control our health, our bodies, and our futures hinged on the most consequential election of our lifetimes. Yet with the COVID-19 pandemic at its height, the organizations needed a direct voter contact program that didn't rely on door to door canvassing. Scale for Change developed an innovative program that harnessed the power of relational organizing and phone and text programs that met voters where they were at without needing door to door canvassing.

Planned Parenthood Votes and Win Justice took home electoral wins in every state we worked in, adding critical support to achieve campaign goals.

New Volunteer Relationships
New Members
Conversations with Voters
Direct Voter Contact Attempts

Our team made almost 6M direct voter contact attempts, had over 150K conversations with voters, recruited over 4,000 new Members, and cultivated over 4,300 new volunteer relationships. We achieved these numbers while in the midst of a global pandemic, civil uprisings, a climate crisis, and a hostile President.

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